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Mcarthurglen Designer Outlet Becomes One Of The World's Greenest Shopping Centre
Europe’s leading designer outlet McArthurGlen welcomes over 90 million visitors each year across the 24 outlets in nine countries, offering guests year-round savings of up to 60% off premium fashion and homeware brands. This autumn, McArthurGlen Designer Outlet Ashford will unveil the much-anticipated expansion, welcoming up to 50 new leading brands and restaurants.
Forming part of the £90 million expansion, McArthurGlen Designer Outlet Ashford has partnered with leading green infrastructure company, Biotecture to create Europe’s largest living wall installation.
The £1.5 million living wall installation which required 120,000 plants for the project - equating to the length of 60 double decker buses – will vertically cover 25,000 sq. ft., spanning across the walls of the new entry promenade, various walkways and many of the new stores.
The wall will include leafy greens, background foliage, plus seasonal pops of colour selected specifically to create clean air zones. Some of the plants that will allow people to reconnect with nature include Fortune’s Spindle, Boxleaf Honeysuckle and Ivy, providing year-round coverage and texture, as well as Elephant’s Ears ‘Baby Doll’, Rose of Sharon, Heuchera and Viola to provide bright hues in shades of pink, purple, lilac, yellow.
According to Biotecture, there are several benefits to incorporating plants within urban environments, living walls have been proven to help uplift mood, reduce air pollution and aid biodiversity. The living wall installation has been designed as part of McArthurGlen Designer Outlet Ashford’s commitment to creating the best possible experience for its guests.
The living wall has been designed as part of McArthurGlen Designer Outlet Ashford’s commitment to creating the best possible experience for its guests, with a visit to the centre providing an exciting day out with entertainment, dining and relaxation options for the whole family.
Peter Corr, Centre Manager of McArthurGlen Designer Outlet Ashford comments: “As South East England’s leading designer outlet, and just over 30 minutes from London, our centre has seen 18 years of growth and evolution. We welcome over 3.6 million visitors every year and in response to market demand, this autumn we are launching a new phase that will elevate the whole shopping experience for our guests and the retail environment for our brand partners. This spectacular living wall installation is a key feature of this exciting expansion that will attract new shoppers locally, from London and also internationally.”
Richard Sabin, Managing Director, Biotecture, comments: “It’s wonderful to see nature having such a prominent role in the shopping centre’s expansion. Not only will the living walls enhance the ambience for visitors, they will improve air quality and biodiversity. ”